about us.
MS2 Invest is a Danish privately owned investment company that invests in Danish businesses. We invest broadly and thus invest in both manufacturing companies, trading companies, and service companies.
MS2 Invest is today the main shareholder in Nordic Pet Food Group (food, snacks and accessories for pets), Designa (kitchen, bathroom and wardrobe solutions), Norisol (technical insulation, etc.), DC Supply (customer-specific container solutions) and All Styles (hair accesories, scarves, etc.) and Brand Institute Group (talent and model agency)
We invest in both profitable companies and companies with low or no earnings. However, our primary focus is on companies with a turnover of DKK 100 million or higher. Our existing companies have a turnover ranging from approximately DKK 100 million to approximately DKK 700 million.
The investment team behind MS2 Invest has 40+ years of experience in developing and actively owning companies. Additionally, we have a broad network of executives, advisors, and professional board members whom we also leverage in the development of our companies.
We prefer to invest as the main shareholder, but we always invest alongside management and active board members in the companies we invest in.
We are constantly looking for new investment opportunities, so please feel free to contact us if you have or know of an investment opportunity. We are not bound by strict investment criteria, so please do put us to the test. Moreover, we are known for being able to act quickly and have short decision-making processes.
MS2 Holding is the main shareholder in MS2 Invest. MS2 Holding also owns, among other things, MS2 Ejendomme, which invests in residential and commercial properties in Denmark.
team.
Per Christensen
CEO
Experience
Per started MS2 in 2017. Per has 15 years of experience as a partner in the capital fund Axcel, as well as industrial and consulting experience from AP Møller - Mærsk and Mckinsey & Co
Education
Economist / M.Sc. oecon from Aarhus University
Jørgen Jensen
Partner
Experience
Jørgen joined MS2 in January 2024, bringing nearly 20 years of experience as a partner in capital funds, at ErhvervsInvest and Dania Capital. Before that, he spent over a decade as a consultant with BCG, Deloitte, and Andersen Consulting
Education
Engineer / MSc engineering from DTU
Rasmus Kvist Maarbjerg
Director
Experience
Rasmus has been in MS2 since 2017. Rasmus has 4 years of experience as a consultant, first at Deloitte and later at Salling Group (Danish Supermarket)
Education
Economist / M.Sc. in Finance from the Business School in Aarhus
Ieben Christensen
Head and legal, Lawyer
Experience
Ieben has been with MS2 since 2021. Ieben has more than 25 years of experience as a lawyer and partner at Kroman Reumert, specializing in real estate.
Education
Lawyer / M.Sc. jur. from Aarhus University
Frederik Dahl Rasmussen
Associate
Experience
Frederik has been at MS2 Invest since 2021. Before that, he spent 2 years at 3Shape, where he worked in their finance department
Education
MSc in Finance and Accounting from CBS
Lena Thorsen
Finance controller
Experience
Lene has been in MS2 since 2019. Lene has more than 25 years of broad accounting experience, most recently as a senior consultant at Azets Insight. Previously, Lene has worked at, among others, Blue Nordic and Thomas Cook Airlines Scandinavia.
Education
Accounting
Maricris Bautista Lucas
Service Assistant
Experience
Cris has been with MS2 since 2023. Cris has more than 5 years of experience in the service industry